“I need your thoughts on this.” Attached to this urgent text was a link my friend had forwarded to me: An article by Elizabeth Gulino titled, “You Can Buy Sydney Sweeney’s Bathwater Now.”
Upon my first glance at the article, I found myself instinctually grasping for some feminist argument of the campaign, which Sweeney claimed to be fulfilling her fans’ persistent and frankly invasive requests for her bathwater. However, the way our commercial society and the broader marketplace are structured encourages women to market themselves towards those often degrading desires and enables men to continue acting as if treating women as objects is acceptable. And the solution is not restructuring what we construe as feminism, but rather, resisting the urge to accommodate one’s power to what seems like inevitable exploitation.
Defending bathwater products in the name of feminism will not lead us to the kind of liberation we could want for ourselves.











