No Comment: Woman-As-Meat Shirt

Eww. This is the “carne t-shirt” from Los Angeles-based “street subculture” clothing line The Hundreds, and it has a naked woman cut up like pieces of meat on it.

The “details”of the shirt that The Hundreds provides are especially disgusting:

Mmmm. Carne. Oh, sorry, I got a bit distracted there. Not that you really care, since you’re probably mesmerized by the lovely Shay Maria, but this one was inspired by vintage Mexican posters from butcher shops. See, you still don’t care. But you know you like the shirt. You just want to eat it up. Oh, and there’s a bomb print at the top back too. Available in black, white, and red.

Oh, sorry, I got a bit distracted by your sexism and bad taste in fashion.

Of course, this isn’t the first time women have been depicted as meat in the media. In 1978 Larry Flynt put a woman literally being ground into meat on the cover of Hustler magazine–his response to feminists who thought women shouldn’t be treated like meat. His snide comment on the cover? “We will no longer hang women up like pieces of meat.”

And here’s a PETA ad featuring Pamela Anderson that is almost identical to the carne shirt.

The ad created quite a stir, and Canada denied PETA a permit to launch the campaign because the ad “goes against all principles public organisations are fighting for in the everlasting battle of equality between men and women.”

Let’s be like Canada and tell The Hundreds that shirts like this are unacceptable.

For even more images of women as food and food as women, check out Sociological Image’s extensive post on sexualizing and gendering food.

 

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Comments

  1. Jonathan says:

    The point of the PETA ad, however, is to send the message that all animals have the same parts, including humans, as to deter people from thinking we’re somehow a higher being. They then use sex as a way to draw attention to the ad, which is what all the major corporations do anyways. They are just trying to compete with them.

    • I don’t buy that excuse, Jonathan, mainly because you never see PETA ads comparing men to cuts of meat or having guys walk around in lettuce jockstraps. They don’t get a pass on objectifying and sexualizing women just because they allegedly have a noble purpose behind it.

    • Anonymous says:

      Oh, Jonathan, you’re SO right!! There’s absolutely nothing wrong with using sexism to make a point, so long as your cause is just!

    • So the sexual exploitation of women sells and that makes it okay? That’s what those major corporations do. I cannot say I’ve ever agreed with the ‘By Any Means Necessary’ Thing, especially not when it involves throwing women under the bus.

    • Oh, Jonathan, I’d like to see your flesh! Sorry, I mean your meat.

  2. Eckhart says:

    @jonathan gimme a break. even an orangutan can think of something smarter

  3. Jill Ward says:

    Just sent them this li’l msg:

    The Carne t-shirt is fucking disgusting. I can’t believe The Hundreds thinks this is amusing. It’s totally disturbing and will probably make insecure teen girls everywhere cut themselves. Thanks for that.

    With sincerest concern for the sexist world my daughter and sons are growing up in,

    Jill Ward

  4. In fact, though, PETAs ad was not reducing women to meat; it was elevating animals to human. There is a big difference, and I love the PETA ad, and hate the others.

    Di

    • Elevating animals to human?
      There IS a vast difference…between human beings & animals, but for now…
      Can we just leave the animals to themselves & concentrate on being kind & compassionate to other human beings who are suffering & tormented & literally starving in our streets?

  5. smash master says:

    hilarious. if you can’t see the humor in this i feel sorry for you. get checked out by a shrink for aspergers, seriously.

  6. This image is related to The Sexual Politics of Meat in which women are animalized and shown as meat and animals, especially domesticated animals, are sexualized and shown as lusty women. I identify this in my book of that name. PETA used the ad last year, probably in part, because it was the 20th anniversary of the publication of the Sexual politics of meat. I had proposed to them doing something to tie in their activism with the arguments of the book; shortly after that, this image, which is on the Cover of my book and has been for twenty years, was reproduced in Canada with Pamela Anderson. The point is that these oppressions are interconnected. Please read chapter two of the sexual politics of meat. And that part of a backlash against women includes celebrating the eating of dead animals.

    • zeldafitz says:

      thank you. the point here, is that many people (including feminists) do not understand the PETA ad. i do have a problem with many of PETA’s sexualized ads, but i saw this one for what it was (especially after reading The Sexual Politics of Meat and the Pornography of Meat).

      saying this ad is about the message that “we all have the same parts” is oversimplifying it greatly – because as you said, the point is that these oppressions are connected. that anyone would ever (back to the ad pictured on the book)think to create an image of a human woman like that demonstrates that people think of women as objects here for the use of others (much in the same way people think of animals).

  7. What I don’t understand about this is that the PETA ad, at least, I get the point they are trying to make – “we all have the same parts,” as another commenter said, “elevating animals to human” – I don’t really like it, I think it could have been done better (so much better) but I really do understand the point they are trying to get across.

    The shirt? That, I don’t understand. As far as I can see, they’re not trying to make any sort of “animal rights” political statement. They’re not implying that the animals we eat have just as much value as people (which is what the PETA ad was doing.) It’s just dividing up the body of this woman for…what, humor? And, “inspired by vintage Mexican posters from butcher shops”? Not only do I think that’s probably not even true, but…I still don’t get it. Is it a joke that I’m just not in on?

  8. Yep, Xeginy. The joke is called sexism. And it’s on us. But there really isn’t much thought behind the shirt, it’s just copying other stuff (like Adams said).

    Precisely BECAUSE I am a firm believer in animal rights – human or non-human – I am very critical of Peta’s use of sexism in their campaigns. Ultimately, the argument of non-human animal rights is that all sentient beings have a right to their own bodies and lives. Yet Peta excludes female humans from that definition by exploiting women’s bodies and sexuality. Yes, all the other companies are doing it, too. And that is a huge part in the systematic oppression of women. So that is something we need to fight just as intensely.

    So even if Peta don’t care about women’s rights, they impede the fight for non-human animal rights by promoting the oppression of some humans.

    • well put Lo! I completely agree. Although I also think we should address the way that we talk about men too, likening their genitals to sausage and whatnot, it’s not right. It’s us objectifying them right back.

      Don’t get me wrong, I’m still mad as hell to see this shit on a t-shirt though. I don’t know if this is just me, but to put it all over the front of someone’s t-shirt is like making it a concrete idea, and the idiots who would buy it and wear it are validating that idea and making it acceptable.

      And Pamela Anderson should know better! As if anyone would take her or her message seriously with that kind of ad! What an idiot!

  9. When I e-mailed The Hundreds about my sentiments, their answer was that I had missed the point of their design. Berating my intellect, they failed to provide an explanation of their deep thought behind the t-shirt. Please keep e-mailing them.

  10. Jean Green says:

    Thats just the thing, there is no deep thought at The Hundreds..

    We must stamp out sexism, wherever it lies.

    After we’re done with The Hundreds, which is by far the most egregious of all the streetwear sub-culture brand companies using sex to sell something, lets work our way down the sexist pyramid—signing petitions and sending critical emails to a plethora of other companies, (albeit not as extreme as The Hundreds, but still offensive). Companies like Playboy, Penthouse, Hustler, Vivid for starters. And all of these too:

    http://en.wikipedia.org/wiki/List_of_pornographic

    And thats just the beginning! We’re not done yet ladies.

    All the best,

    -J

  11. Jean Green says:

    And probably 98% of Tumblr too!

    Have you heard of it?
    http://www.tumblr.com/

    This one’s particularly bad:
    http://everythingyoulovetohate.tumblr.com/

    -J

  12. YAY! I was so ecstatic to see this. To see others standing up and speaking out against this distasteful, vulgarity! I wass even more happy to scroll down and see you’re promoting the care2 petition! I just signed that & googled “get rid of carne shirt” and along came your blog which promoted the petition! I’m so glad to see others standing up! Wow, way to go guys! Keep up the good work!

    My signature and long letter on that petition stands proudly!

  13. Sexism is always disturbing, and we all need to work to maintain equality. Is there a Carne shirt depicting a buff, nude male? Hmmmm, didn’t think so. What if women opened businesses that degraded men? And sold merchandise that depicted men as nothing more than dimwit sex objects? Probably, women would be less likely to enjoy exploiting others, and men would not tolerate being taken on a date to a bar staffed by scantily clad men! Continue to fight for what is right. Stand up and say HELL NO when someone treats you or others as a plaything. And thank you to the real gentlemen out their, and the ladies who work so hard to be heard. Peace.

  14. Looked up their website to see if the shirt was still selling and saw that they changed the details of the shirt to this:

    Sometimes those tees with gratuitous images of alluring ladies come off a bit like treating women like meat, don’t you think? Regardless of how lovely Shay Maria may seem here, you know that The Hundreds worship women of all shapes and sizes. The graphic inspiration for this one comes from vintage Mexican butcher shop posters.

    Not only are they falling to acknowledge the sexism of the shirt, they are mocking those who do find it sexist and are trying to justify the making of such a shirt. Wonderful.

  15. Belle of Acadia says:

    How distasteful.

  16. Hard to relate to an organization, in general, when said organization would treat you like an object in their “utopia.”

    How can ANY cause who wants Equality, basically, use sexism, racism, homophobia, transphobia, ageism, and etc., to PROVE themselves any better, PERIOD???

    BOTH men and women need to learn that treating animals bad, is bad. NOT just women! PETA wouldn’t come off as the KKK of women, if they just showed men in animal-similiar positions/situations just as much as women.

  17. This reminds me of painting I finished recently, based on Manet’s Olympia. I placed a porcine woman on a butcher table splattered with blood. In the background hung the carcasses of butchered pigs. The effect I was going for was to show how the consumption of both animals and women is accepted in society, by combining the two into one disturbing image. The porcine-woman gazes out at the viewer with a classic “come hither” expression. A butcher knife lies propped at a suggestive phallic angle, as though ready to butcher her. In this the viewer is drawn into and implicated in the act of consumption, as horrible at might seem. My point was to draw attention to the passive acceptance of this consumption of women and animals, as I don’t think that keeping quiet about such things is necessarily beneficial. If women are treated like meat I think it’s good to confront others with that horrible reality in order to make any kind of change.

  18. I was reading this Blog and noted a similar misogynistic tones in a series of men’s graphic tees made by Express. One graphic in the series pairs jungle animals and a mostly-naked woman on her stomach with the text “hunt you down”. Another graphic hashes together a woman’s face with a skull and the text “lose your head”. (Our first thought was “Who is the serial killer working in the design studio?!”) Even the guys on staff call these the “creepy rape shirts”.
    Now we are all in support of artists pushing the limits, but this is the first time that my staff and I have been offended by our product. We have been trying to get these graphics recalled for weeks. We sent a very concerned email regarding this misogynistic predator/prey graphic to everyone in the company from customer feedback (called TalkEXP) to the VP of Express. The only response that we got was TalkEXP saying that because we were employees and not customers they were not going to address the graphics, and that going forward we were not to contact TalkEXP w/ our concerns. This week our store manager even talked to the head of men’s graphics design team, and still no intent to take these graphics out of circulation because we are the only ones voicing concern. Express is a publicly traded Ohio-based company; recently they have opened stores in several other countries, with plans for further global expansion.
    Is this “rapey” series of graphics the message we want sent all over the world?

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