A new Acuvue contact lens commercial aimed at teens reinforces both gender and racial stereotypes. The teens look forward to their futures. For the boys, these involve future career success—notice the African American teen dreams of being a famous athlete, while the white boy’s future involves moving up the corporate career ladder. And what does the girl’s life hold? A boy who currently ignores her will want to dance with her:
As the readers who submitted this ad said, the boys are future role models and leaders, while the height of the girl’s future is that she gets to be desired.
This article originally appeared at Sociological Images.
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