For millions of women, the new year rings in a commitment to dieting. With the recent headlines that three quarters of Americans are now overweight or obese, we can expect surging spending on diet products targeting women this holiday season—adding to the estimated $33 billion that Americans already spend on commercial weight loss products each year.
As an anthropologist who studies how people make sense of nutrition guidelines, I’d like to propose a feminist alternative. Forget dieting: Make a commitment to become involved in collective action—anything that involves joining others in your communities to work for change. It is by working with others that lasting health benefits will come about.