“Politicians continue to put politics over people as abortion bans make it harder to access health care and restrict our ability to make decisions about our bodies. This is a critical time to stand up and fight for reproductive justice,” said Monica Simpson, executive director of SisterSong Women of Color Reproductive Justice Collective, the largest multi-ethnic reproductive justice collective in the United States.
As a response to Simpson’s compelling words, Laney Crowell, founder and CEO of beauty brand Saie, worked to announce The Every Body Campaign. The campaign joins together over 60 brands to raise awareness and funds for reproductive justice. As the largest beauty industry-backed reproductive justice initiative in history, the campaign is projected to raise over $300,000 to support services for birthing people, mothers and funding for abortion care in Georgia, North Carolina and Kentucky.
“’The Every Body Campaign’ demonstrates what is possible when beauty brands come together to support reproductive justice and women of color,” said Simpson.
Crowell said organizations in the reproductive justice space, especially the ones that receive the most funding, are primarily white. However, Black women are almost three times more likely to die from pregnancy related complications than white women.
After the fall of Roe v. Wade, Crowell said that she felt a sense of urgency to do something meaningful within the industry she occupies. The beauty industry is one consumed primarily by women. Considering one in three women will have an abortion in her lifetime, Crowell said she believes it is the industry’s responsibility to fight for reproductive justice.
As Saie announced the return of the campaign, Simpson brought the powerful reminder that “we must fight for freedom. We must fight for justice. It will take all of us to get to the other side.”
Politicians continue to put politics over people as abortion bans make it harder to access health care and restrict our ability to make decisions about our bodies. This is a critical time to stand up and fight for reproductive justice.
Monica Simpson, executive director of SisterSong Reproductive Justice Collective
As of Feb. 20 consumers can visit EveryBodyCampaign.com to see how various beauty brands are working to support reproductive justice in the U.S. Packaged in the green reminiscent of reproductive rights demonstrations, 100 percent of the proceeds from Saie’s Saie x 4AM Skin Every Body Bundle will be donated to SisterSong. Other participating brands are donating directly to the organization without listing a limited edition item for sale. Additionally, the campaign is encouraging people to make a plan to vote in order to protect reproductive rights in upcoming elections. You can find a complete list of beauty brands participating in The Every Body Campaign here.
The return of the campaign, originally launched in 2022, included a pop-up bookstore in New York City. Curated with SEEN Library, the pop-up featured banned books curated to reproductive justice, intersectional feminism and women’s experience—like Alice Walker’s The Color Purple, Toni Morisson’s The Bluest Eye and Jesmyn Ward’s Salvage the Bones, all pictured above. Each book was wrapped including a library card with information on the book’s contents and a quote in order to encourage a lack of judgment based on the cover. All book sales went to SisterSong in order to help protect those most impacted by anti-abortion legislation.
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