California’s New Gender-Neutral Toy Law Revives a 50-Year Feminist Fight

On Jan. 1, 2024, California will begin enforcing Assembly Bill 1084, a landmark bill in the movement for a more inclusive toy culture. Reinforcing the traditional gender binary through toys, for the first time in history, will be a civil offense. 

The impetus for the legislation is straight out of 1970s toy campaigns against gender-based marketing—like Ms. magazine’s “Toys for Free Children” and the Ms. Foundation’s “Free to Be … You and Me.”