
Since stumbling on “underconsumption-core,” I’ve been deep in a world of no-buy rules, budgeting spreadsheets, and influencers who turn frugality into an aesthetic. What started as a seemingly productive financial reset now feels more like a lifestyle that rewards domesticity and quiet femininity over real economic empowerment. The deeper I looked, the more it felt like a soft return to tradwife ideals.
It’s not that saving money is bad, but when frugality becomes a moral performance, especially for women, it’s worth asking who this trend really serves.