National

The Great American Jeans Debate: Racializing Beauty and Democratizing ‘Good Genes’ in Commercial Media

“Sydney Sweeney has great jeans.” Get it?

The issue is, we all get it and cannot avoid the ad’s uncomfortable truths about how women’s bodies convey different symbols and meanings. As a symbol of beauty, Sweeney certainly fits the bill as an attractive, voluptuous young woman who has capitalized on her looks. However, when the camera emphasizes Sweeney’s blue eyes just after panning across her body as she gives a quasi-scientific lesson on how “genes” get passed down, beauty is no longer just about whether a young woman is attractive enough to serve as an ad campaign’s spokesperson. It’s about which type of woman gets to define beauty and promoting scientific fixation on “good genes,” a holdover from the era of eugenics (which literally means “good genes”). 

The best “all-American jeans” advertisement should capture this sense of aspirational dreaming. And Ralph Lauren “Oak Bluffs” ads do just that. These campaigns depict the collegiate, bougie aesthetic of Black middle-class life—represented by those African Americans attending HBCUs and vacationing in Oak Bluffs at Martha’s Vineyard during the summertime—and resonates more positively for a wider audience than American Eagle’s exclusionary “great genes” messaging.

Built on Magic: Black Women’s Spiritual Legacy in American History

The “Black Feminist in Public” series continues with a feature on Lindsey Stewart, an associate professor at the University of Memphis, whose latest book, The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women’s Magic, released this week. A native Southerner, born and raised in South Louisiana, Stewart draws on the literary and cultural traditions of Black women in this region, also highlighted in her first book, The Politics of Black Joy: Zora Neale Hurston and Neo-Abolitionism (2021). With our popular culture now learning to celebrate “conjure women”—from Beyoncé to HBO shows like Lovecraft Country and recent films like The Exorcist: Believer (2023) and this year’s Sinners, The Conjuring of America could not have come at a better time.

Ms.’ Janell Hobson spoke with Lindsey Stewart earlier this summer to discuss her latest book.

“So many of the things that we interact with in our daily lives have hidden origins. And Black people are not just Black people, but magic. … I’m interested in how Black women used magic, used conjure to create a sense of safety in their communities. It was a type of luck management.”

“One of the things I’m trying to do with this book is to debunk the scariness and the association with evil that comes out of conjure, because when you look at Black culture, it’s present in so many of the sayings, superstitions, and practices that we use everyday, even though it’s been rejected in these Christian spaces.”

“There’s another lineage of Negro Mammies, another story about Negro Mammies that’s powerful. They were amazing women. And one of the things I wanted to do with this book is help Black women get closer to their ancestors and release the shame about how we survived. These women were powerful.”

From Dobbs to Bitcoin: The Economy of Control

We now have a president enriching himself with cryptocurrency, so I have to wonder: Why and how did our real dollar’s value go down by 10 percent during the first six months of Trump’s term—and yet our mainstream media is not screaming at us, like the Body Snatcher’s guy: “You fools! You’re in danger! They’re after all of us!”

Today’s economic absurdities reveal just how far power will go to silence women and automate thought.

Why Dolores Huerta Is Hopeful About the Fight for a Feminist Future: ‘We’re Going to Be Able to Overcome’

Dolores Huerta has spent 70 years at the frontlines of the intertwined fights for economic justice and women’s rights. Huerta has pioneered campaigns to expand political representation for women and people of color; advance policies that improve the lives of women, LGBTQ+ folks, farmworkers, communities of color, and the poor; and spark dialogue around the intersectional fight for economic justice, and the ways it is intertwined with our democracy.

“This is a very, very scary time—and god knows it’s a time for women to rise up!” Huerta told Ms.

Listen to the latest episode of Looking Back, Moving Forward, “Women Can’t Afford to Wait for a Feminist Economic Future (with Premilla Nadasen, Rakeen Mabud and Lenore Palladino, Aisha Nyandoro, Gaylynn Burroughs, and Dolores Huerta)” on Spotify, Apple Podcasts or wherever you get your podcasts.

Denying Quorum Has Been a Texas Political Strategy Since 1870

In June 1870, 13 Texas senators walked out of the Capitol to block a bill giving the governor wartime powers, depriving the upper chamber of the two-thirds quorum required for voting. Though the fleeing members were arrested, and the bill eventually passed, the “Rump Senate incident” established quorum-breaking as a minority party tactic that has persisted in Texas politics ever since.

After significant quorum breaks in 1979, 2003 and 2021, Texas House Democrats are once again employing this nuclear option, fleeing the state Sunday to block passage of a congressional redistricting map that would give Republicans five additional seats in the U.S. House. The attempt represents the latest chapter for the maneuver that political scientists say, barring exceptional endurance on the part of the democratic delegation, is likely to be symbolic rather than directly effective in preventing redistricting.

“It’s a messaging move,” said Brandon Rottinghaus, a political science professor at the University of Houston. “It’s a last resort for Democrats who have run out of options legislatively and even legally.”

Trump Officials Wage War on Women, Immigrants and Accountability

A dozen Democrats in Congress sued the Trump administration last week for limiting their access to ICE detention centers. The lawmakers argue that the DHS, which oversees ICE, has inhibited lawmakers’ oversight responsibilities and violated federal law in denying members of Congress access to the facilities.

And the cruelty we’ve seen over the past several months extends far beyond this country’s borders. The U.S. is still on track to destroy over $13 million worth of contraceptives, paid for with U.S. taxpayer dollars, and intended for women in poor nations—a move that itself will cost an additional $167,000. Trump officials have also turned down offers from multiple aid agencies to distribute the supplies at no cost.

The Purse Is More Than a Fashion Statement. It’s a Historical and Social Signifier.

Americans have long used items of apparel such as hats and shoes to express aspirations, amplify differences and alleviate anxieties, but only the purse—with its cavernous, pocketed interior—has also provided marginalized people with much-needed space, privacy and power.

The Things She Carried: A Cultural History of the Purse—out Aug. 4—examines how a variety of bags and purses became meaningful for Americans often ignored in studies of fashion and whose possessions are largely left out of museum artifact collections. It asks how one seemingly ordinary object became so ubiquitous, unpacking how and why it became almost exclusively linked to women.

Poverty Is a Policy Choice—and Women Deserve More 

In the third episode of the Ms. Studios podcast Looking Back, Moving Forward, economists and advocates break down how our economy is leaving women behind and lay out strategies for advancing a feminist economic future.

“Poverty is the result of systems that have been intentionally put in place that the majority of us benefit from,” said Aisha Nyandoro, founding CEO of Springboard to Opportunities, home to the Magnolia Mother’s Trust guaranteed income program.

“So much of the conversation among economists and among policy people about infrastructure has always been about male-dominated infrastructure,” Lenore Palladino said. “We cannot rebuild our economy or build back better, as it were, with male-dominated sectors and not female-dominated sectors.”

“We have to continually ask: In whose interests are we fighting? Who will benefit from the work that I’m doing right now? Who should we put at the center of our organizing campaigns?” said Premilla Nadasen, labor and women’s historian.

The newest Ms. podcast, Looking Back, Moving Forward is out now on Spotify, Apple Podcasts or wherever you get your podcasts.

Sleep Is a Feminist Issue: Why Women’s Rest Is Political

Despite being among the top reasons women seek medical care, sleep disruptions during menopause have been understudied and undertreated. For women, sleep problems peak during the menopausal years, which span from their 40s to early 60s. Even more alarming, suicide rates also rise during these years. And the research shows that even amid immense hardship, the ability to sleep well buffers against suicidal thoughts. Yet, this crisis remains largely ignored.

Federal research, which now faces catastrophic budget cuts, has long neglected women’s sleep and menopause. And of course, in America, midlife women are holding the social safety net together, picking up the pieces of a broken welfare system.

Sleep is not a luxury. It is a nightly ritual restoring the brain through cellular growth and repair. To understand how we got here, we must examine the long history of how women’s sleep—or lack thereof—has been weaponized against us.