More Than A Magazine, A Movement
The Tradwife, or Traditional Wife, is an online female persona that’s been resurrected by influencers.
Some show the women venturing into their backyards, tending to their cottagecore gardens free from pesticides and other corporate contaminants. Institutional distrust notwithstanding, the vibe of the videos are peaceful, cozy, blissful even, emulating a sense of ease and simplicity. The women are graceful, beautiful, stereotypically feminine.
The popular and critically acclaimed series The Handmaid’s Tale and The Righteous Gemstones each recently wrapped a successful series run.
When placed in conversation, The Righteous Gemstones and The Handmaid’s Tale expose the dangerous consequences of women participating in the cultural backlash against feminism. The tradwife ideologies that Amber and Judy negotiate, and that Serena Joy embraces in theory, become a totalitarian nightmare for women in The Handmaid’s Tale.
No judgment, but the women featured in Evie Magazine, a “conservative Cosmo” for women 18-34, are more likely than not to show off their breasts. In a nod to the tradwife fashion trend, milkmaid dresses with low décolletage are featured on young, voluptuous white women. An article making the case against body positivity and fat acceptance, “The Return of Skinny,” is accompanied by a photo of a busty white woman on a beach wearing a thong bikini. A photo spread of Eva Vlaardingerbroek showcases the Dutch right-wing activist wearing a gold cross necklace—along with her breasts falling out of a low-cut gingham dress.
To people with conservative views, only some women—those who look and act like ‘real women’—get the privilege of being sexy.
Companion starts with a dreamy tradwife fantasy and ends in a blood-soaked feminist reckoning. Writer-director Drew Hancock’s film may nod to Scream, Ex Machina and Black Mirror, but it carves out its own smart, brutal allegory for waking up from the fantasy of obedience. Sophie Thatcher’s performance anchors the story as Iris evolves from Stepford-perfect to gloriously feral, reminding us that when women start asking questions, the whole system bleeds.
Since stumbling on “underconsumption-core,” I’ve been deep in a world of no-buy rules, budgeting spreadsheets, and influencers who turn frugality into an aesthetic. What started as a seemingly productive financial reset now feels more like a lifestyle that rewards domesticity and quiet femininity over real economic empowerment. The deeper I looked, the more it felt like a soft return to tradwife ideals.
It’s not that saving money is bad, but when frugality becomes a moral performance, especially for women, it’s worth asking who this trend really serves.
Dispatches from Week 2 of Women’s History Month:
It’s Week 2 of Women’s History Month, and just knowing the federal government might well ban those three words in sequence—along with “gender,” “female,” “feminism” and about 250 others—you can bet I’m feeling extra rebellious as I write this column.
I am back from celebrating International Women’s Day (March 8) at South by Southwest. Among the festival keynotes, Chelsea Clinton urged that optimism is fundamentally a moral and political choice. Remaining optimistic, she remarked, is like “saying we do not have to accept the status quo. … We do accept that we may not be able to do everything all at once, but we can always do something.”
Women’s History Month is a solemn reminder that our reaction—and our commitment to action—also requires that we hold tight to the optimism our foremothers possessed.
Amid the rise of misogyny in politics and culture, self-love becomes the ultimate form of protection and resistance.
Brides shouldn’t be thinking about homework just before their wedding day. But when I entered into an arranged marriage with a 28-year-old stranger, I was still just a 17-year-old girl who loved her private British school and her books and cricket—and so I found myself thinking about a creative-writing assignment I had recently finished. I’d written a story about a young woman who wore jewelry in the shapes of snakes. I wrote that they suddenly came to life and they slithered up to her throat, strangling her.
As someone who was forced into a life I never chose, I am appalled that women, who are more empowered than ever, are effectively choosing a life without choice—putting themselves in a prison of their own making.
Every day of 2024, Ms. writers and editors set out to create content that empowered, informed and infuriated readers. We sought out the truth, sounded alarms, asked tough questions, mourned feminist losses (and feminists we lost), looked to gender justice advocates abroad, and handed the microphone over to experts. Dear reader: As we enter a new year and a new era of the movement, we promise you more of this.
Explore the 30 most popular articles published this year on MsMagazine.com—the articles feminists most clicked, shared, studied, bookmarked and passed out at marches.
U.S. patriarchal authoritarianism is on the rise, and democracy is on the decline. But day after day, we stay vigilant in our goals to dismantle patriarchy at every turn. The fight is far from over. We refuse to go back, and we refuse to let the incoming Trump administration quietly dismantle the progress we’ve made. We are watching. This is the War on Women Report.
Since our last report…
—Since the Dobbs decision, U.S. infant mortality rates were higher than usual, with hundreds more infants dying than expected. Abortion bans can hurt access to broader healthcare for both babies and mothers, including reducing a state’s number of maternal healthcare providers as bans lead to OB-GYN exoduses.
—Seven women, including three in Texas, have died after receiving inadequate miscarriage and abortion care.
—Trump’s win, after being accused of sexual assault by 27 women, sends a disheartening message to victims of sexual assault and advocates.
… and more.
Since so many Christian zealots helped write Project 2025, you’d think we’d see more of what the prophets, the law, the psalms and the apostles all urge: caring for fatherless children and widows in poverty.