Tradwife

The Tradwife, or Traditional Wife, is an online female persona that’s been resurrected by influencers.

Some show the women venturing into their backyards, tending to their cottagecore gardens free from pesticides and other corporate contaminants. Institutional distrust notwithstanding, the vibe of the videos are peaceful, cozy, blissful even, emulating a sense of ease and simplicity. The women are graceful, beautiful, stereotypically feminine.

The Most-Read Stories of 2024

PUBLISHED 12/19/2024 by | UPDATED 8/20/2025 at 1:50 P.M. PT

Every day of 2024, Ms. writers and editors set out to create content that empowered, informed and infuriated readers. We sought out the truth, sounded alarms, asked tough questions, mourned feminist losses (and feminists we lost), looked to gender justice advocates abroad, and handed the microphone over to experts. Dear reader: As we enter a new year and a new era of the movement, we promise you more of this.

Explore the 30 most popular articles published this year on MsMagazine.com—the articles feminists most clicked, shared, studied, bookmarked and passed out at marches.

War on Women Report: Infant Mortality on Rise Post-Roe; Want a President Who Isn’t Accused of Rape? ‘Request Denied,’ Tweets Andrew Tate

PUBLISHED 12/2/2024 by and

U.S. patriarchal authoritarianism is on the rise, and democracy is on the decline. But day after day, we stay vigilant in our goals to dismantle patriarchy at every turn. The fight is far from over. We refuse to go back, and we refuse to let the incoming Trump administration quietly dismantle the progress we’ve made. We are watching. This is the War on Women Report.

Since our last report…
—Since the Dobbs decision, U.S. infant mortality rates were higher than usual, with hundreds more infants dying than expected. Abortion bans can hurt access to broader healthcare for both babies and mothers, including reducing a state’s number of maternal healthcare providers as bans lead to OB-GYN exoduses.
—Seven women, including three in Texas, have died after receiving inadequate miscarriage and abortion care.
—Trump’s win, after being accused of sexual assault by 27 women, sends a disheartening message to victims of sexual assault and advocates.

… and more.

Keeping Score: Court Blocks Student Loan Relief Plan; Former N.Y. Cop Sentenced 10 Weekends in Jail After Child Rape; Trump’s ‘Tampon Tim’ Jab Backfires

PUBLISHED 8/29/2024 by

In every issue of Ms., we track research on our progress in the fight for equality, catalogue can’t-miss quotes from feminist voices and keep tabs on the feminist movement’s many milestones. We’re Keeping Score online, too—in this biweekly roundup.

This week: Kamala Harris reaffirmed her candidacy for president at the DNC; Republican-appointed judges strike down Biden’s student loan relief plan; a new law bans women from speaking in public in Afghanistan; working moms earn just 71 cents per dollar earned by dads; understanding the orgasm gap; gold-medalist boxer Imane Khelif fights back against racist and sexist abuse; new reproductive rights bills signed into law in Illinois; and more.

What Do Tradwives Have to Do With Democracy?

PUBLISHED 7/10/2024 by , and

The tradwife movement is more than just eye-catching images of open land, barefoot kids, chickens and sourdough perfectly cultivated for an Instagram grid. It’s a cultural movement to influence young women to willingly check out of the workforce and give up their rights and agency.

And if progressives are too “burnt out” to check back in, these forces will win the culture war and the political movements to take away birth control, end no-fault divorce and take away a woman’s choice whether to go through with an unwanted pregnancy.

The Tradwife’s Catch-22

PUBLISHED 5/2/2024 by

How is it that an independent business executive goes from a full-time position in the C-suite to a full-time position in the kitchen, out of submissive devotion to her husband? If you’ve recently spent time on TikTok or Instagram, you may have wrestled with this question.

Tradwife influencers are right to point out the emptiness, precarity and dissatisfaction of neoliberal life, and the appeal of the alternative they offer is clear. But much of the rosy picture they paint exists only on our iPhones and not in reality. Domestic labor is neither slow nor peaceful.

Why the ‘Tradwife’ Life Is More Dangerous Than Ever Before

PUBLISHED 4/10/2024 by

They were soulmates. At least that’s what Olivia thought—and Brad said. When they reconnected over a decade later, it seemed like fate.

Brad was charismatic. Within a couple years, Olivia was pregnant, and Brad wanted her to stay home. “He didn’t use the term ‘tradwife’ but that’s what he wanted,” she said, referring to the social media trend glorifying the traditional wife of the 1950s who tends the home and has no financial independence. “I felt like a slave. He expected me to keep the house clean while caring for our baby. … If I didn’t wear makeup and have my hair done, he would ask why. … The only thing with my name on it was a joint Costco card.”

After he cheated multiple times, they got divorced and she got no alimony. Brad lives in a comfortable home thanks to his well-paying job. Olivia lives in a trailer.

“If you refrain from building your own success, it’s very dangerous,” she said. “Being a ‘tradwife’ is like playing Russian roulette.”