I don’t remember how old I was when I first heard the term “jiggle TV,” but I know it was decades after I was a devoted, starry-eyed fangirl of the genre. And I do mean “girl”—Wonder Woman came into the world just a year after I did, Charlie’s Angels two years after, Three’s Company the year after that. I watched them all—first in weekly nighttime installments, later in endlessly imbibable reruns—as I was learning to walk, talk, dress, eat, interact with other girls and other boys, and understand how the world saw me and where I fit into it.
The term “jiggle TV” was coined in the mid-1970s by NBC exec Paul Klein to describe and deride rival network ABC’s successful lineup of shows starring women who wore excessively revealing clothing, with Charlie’s Angels as its prime example. Whatever age I was when I first heard the term, I was old enough to immediately grasp its demeaning, objectifying implications. I remember it hitting me like a ton of bricks: The fictional world I’d been gazing at with such awe and reverence was, in the eyes of others, somewhere between a turn-on and a joke.
Without making a big thing about it, I tucked my childhood obsession away in a remote-storage corner of my brain and, for decades, lived an Angels-free life.
Until this year, when Charlie’s Angels turned the big 5-0.
I decided to attempt a full-series rewatch. I wanted to see if immersing myself in the series again after all these years would pull my memories out of remote storage and give me a more detailed picture of how the show’s storylines and messages had affected my pliable young mind.
What had I picked up and taken away from the show besides starry-eyed fangirl devotion?
The answer was: plenty.