Thirteen minutes is how long it lasted, and global superstar Bad Bunny—full name Benito Antonio Martínez Ocasio—more than delivered. Set against pulsating Afro-Latin rhythms and brimming with the energetic dancing bodies of Black, Brown and other multicolored peoples, the 2026 Super Bowl halftime show transformed this historic moment of the first all-Spanish musical spectacle into a cultural reset. Now counted among the most watched halftime performances—with close to 130 million views—the Super Bowl was rightfully renamed the “Benito Bowl.”
Bad Bunny’s performance came just one week after he made history as the first artist recording exclusively in Spanish to win the Grammy’s top honor for Album of the Year. It arrived, too, amid escalating violence tied to ICE enforcement and the policing and deportation of Brown and Black communities. At a moment when the U.S. president is railing against diversity, equity and inclusion—and circulating virulently racist content targeting his predecessor and the nation’s first Black president and first lady during Black History Month—the cultural resonance of this halftime show feels all the more potent.
Bad Bunny’s dynamic performance is an affirmation of the same communities currently terrorized by state-sanctioned violence. At rallies and marches, people play Bad Bunny. In moments of grief and passion, people play Bad Bunny. His refusal to be silenced, to be forgotten, is an inspiration of hope and resilience for social movements. His music is music of the revolution, which was spectacularly televised in the middle of a widely watched football game.
