In the wake of Trump’s reelection—America’s first “podcast election”—commentators pointed to his surprising success with young male voters, driven in part by appearances on popular “brocasts” like The Joe Rogan Experience and Bussin’ With the Boys. These shows, often focused on comedy, sports and self-improvement, gave Trump a platform to project masculine authenticity and connect with disaffected young men. As UFC CEO Dana White put it, podcasters like the Nelk Boys and Adin Ross played a pivotal role in Trump’s victory.
Conservative media has created a space where right-wing ideas feel rebellious and “real men” vote Republican. These podcasts offer not just political messaging but a sense of belonging during a “loneliness epidemic.” Unless Democrats figure out how to enter these spaces and shift the narrative, they risk losing another generation of young male voters.