When Erika Kirk took the stage at her husband’s memorial, dressed in white and preaching about virtue, guardianship and motherhood as women’s highest calling, it was not just a moment of personal grief. It was also a sermon drawn directly from the playbook of the 19th-century Cult of Domesticity, which elevated piety, purity, domesticity and submission as the cornerstones of “true womanhood.” While Kirk framed these ideals as a source of women’s strength, history shows that they have long functioned as tools of confinement and control.
The irony, of course, is that Kirk is now CEO of Turning Point USA—a position she could never hold without the very feminist progress she disavows. Tradwife rhetoric may promise dignity and purpose, but as the Cult of Domesticity and later social purity movements revealed, these ideals have always come at women’s expense. They strip away autonomy, enshrine patriarchal power and ultimately sacrifice women—even those who embrace the gospel themselves.











